The founder of Synergy Group, Kaloyan Kirilov, is the author of the only book on the Bulgarian market dedicated to mergers and acquisitions (M&A).
“How to Sell My Company?” presents all the stages a business owner needs to go through when deciding to find a buyer for their business. The focus is on selling operating businesses rather than individual assets.
The book is based on the Bulgarian business environment and real transactions taking place in Bulgaria, focusing primarily on companies owned by Bulgarian entrepreneurs rather than multinational corporations.
There is also a dedicated section for those of you who want to grow your business by acquiring a competitor, as well as for anyone interested in understanding how a company is valued.
Decisions related to buying or selling a business are made rarely, which is why it is important to be prepared when the time comes. This book will help you navigate that process with greater knowledge and confidence.
You can find the book at the major bookstores in Bulgaria or order a signed copy directly here.

Global statistics show that only 30% of family businesses successfully transition to the second generation, while just 15% successfully reach the third generation.
Since its establishment, the Synergy Group team has primarily advised Bulgarian family-owned companies on matters related to buying and selling businesses. One of the main reasons owners decide to sell is that they have no one to take over the business.
For this reason, at Synergy Group we advise founders on business succession. In 2022, the founder of Synergy Group also published the book Who Will Inherit My Business?
This book will help you successfully navigate the transition from a “family-run” to a “family-owned” business. To learn more about the practical tools and solutions available, contact us so that we can prepare a tailored succession plan for you.
The book is available at major bookstores, or you can order a signed copy directly from us here.
